About Us


Who We Are

Arrosta Coffee Roasting Co. roasts and distributes specialty coffee, espresso machines, barista equipment and training to the New Zealand wholesale and domestic markets. We are a NZ company, proudly owned and operating for more than 15 years from one of the best places in New Zealand - the mighty Manawatu! We pride ourselves on supplying the very best freshly roasted coffee beans with a focus on uncompromised flavour and consistent quality.

Arrosta Coffee was founded in 2005 by Simon and Kirsty Fowler in a small warehousing space in Palmerston North. With huge passion and interest in the coffee industry, they soon left their day jobs and went full time into running their small biz. Their main goal, to bring quality and accessible specialty coffee to the New Zealand coffee scene.

After ten years of growing the wholesale distribution and retail sides of the business, they invested in traditional roasting equipment and went about teaching themselves to roast. Today, Arrosta Coffee Roasting Co. operates from three sites across Palmerston North and is run by a team of 14 that really love coffee. We now serve customers face to face and online all over New Zealand, Australia and into the United States with a focus on sustainability and building capability within our team and customers.

Our main focus is to share our love of coffee and have rich and meaningful conversations. We love educating our community about coffee, it’s origins and the path it follows from farm to cup. Coffee brings people together and creates relationships and we are thrilled to be a part of the forever changing, socially aware and diverse specialty coffee industry.


Our Coffee

To ensure our coffee keeps pace with the ever changing and rapidly improving market, Arrosta Coffee has exceptionally high product standards. Our supplier partners are chosen to ensure our high expectations of a quality product and a passion for excellence are consistently met. 

All our coffee is roasted in classical roasting equipment with de-stoners to ensure an even and consistent roast. Arrosta Coffee is origin roasted then blended post roast to produce exquisitely balanced and well rounded espresso. This provides a blend of beans that will produce amazing crema and the perfect espresso to be enjoyed by all coffee lovers. 

Arrosta Coffee is committed to the long term sustainability of the coffee industry and is supportive of coffee growers receiving a fair price for their product. Arrosta Fair Trade Organic and Rain Forest Alliance is our commitment to this cause.

Our Coffee Supply

Arrosta Coffee lives by the 'fresh is best' philosophy - only providing freshly roasted beans to its customers.  Everything we provide meets our own standards of maximum freshness. We supply everything needed to enjoy café quality coffee of epic proportions.  We like to keep things simple but do them exceptionally well.

We offer weekly deliveries to our wholesale customers (or more often if you need) to ensure the 'fresh is best' approach is maintained.  This is backed up with a personal visit at least once a month to ensure we are best supporting your needs and contribute to the growth of your business.

Coffee For Home

We offer a range roasted coffee beans, brew gear, equipment & accessories perfect for the home barista. Shop online or come in and browse our retail range at the Roastery or Coffee Container - we thrive on talking coffee and would love to help you find exactly what you're looking for. 

Award Winning Coffee

Arrosta Coffee Roasting Co is fortunate to have been awarded a Silver medal at the Australian International Coffee Awards in the filter coffee category and four Bronze medals in the milk coffee category. We are extremely proud of the Arrosta Coffee Roasting team in achieving this and invite you to try our award winning coffee for yourself.


JFK Espresso Bar

Our JFK espresso bar stands proud on the corner of John F Kennedy Drive and Rangitikei Line in Palmerston North, for coffee to go and cafe style seating for drinking in. Open slightly earlier for your on the way to work coffee fix and delicious treats to pair. Along with a range of coffee accessories, brew gear and freshly roasted coffee beans for home.

The JFK espresso bar sits infront of our warehouse facility, home to barista training, coffee education & cupping, events and all things technical service. It is also the base of everything Rocket Espresso, domestic coffee machines and grinders and our second coffee roaster. 

Monday - Friday: 6:30am - 3pm

Saturday & Sunday: Closed


Vic Ave Espresso Bar & Roastery 

Found at 42 Victoria Ave, the Roastery is all about the coffee! Out the front we have an espresso bar, with award winning coffee to go, delicious food to pair, and out the back the workhorse Roaster which produces high quality, multi award-winning, coffee. Sit and drink your coffee while you watch the roasting happen before your very eyes! The Roastery is your place to go for coffee beans for home, brew gear and accessories for the professional or home barista.  

Monday - Friday: 7am - 3:30pm

Saturday: 8am - 12pm

Sunday: Closed


Coffee Container 

Located on the corner of Kaimanawa St and Mihaere Drive, the Arrosta Coffee Container is the perfect one stop shop on your way to work to grab an award winning coffee and delicious treat made in house. With plenty of off street parking available, it couldn’t be easier. Pick up your home supply of locally roasted coffee beans, Arrosta tea and coffee pods while you’re there! 

Monday - Friday: 7am - 1pm

Saturday & Sunday: Closed 


Get In Touch 

We're happy to work with you to determine your specific requirements and find the best solution for you. We are available anytime to answer questions, discuss your needs, or to just have a chat so don't hesitate to get in touch! We are an extremely social bunch, so jump over and connect with us on social media - we'd love to catch up with you on Facebook and Instagram